Monica North

Founder

Monica North is a biochemist and supplement architect with nearly a decade spent pushing the boundaries of nutrient density, bioavailability, and cellular performance. Her work is grounded in neuroscience and biochemistry, focused on how the body utilizes nutrients at the cellular level.

Monica became the first to offer US-sourced, grass-fed, grass-finished bison and beef organ supplements sourced from American ranches, creating a new standard in ancestral nutrition rooted in purity, sourcing, and nutrient density.

Founder’s Story

Keith Vinson

CEO

A native Texan with Native American heritage, Keith Vinson’s journey began with a deep curiosity about human strength and performance. Years of disciplined training and nutrition eventually led to his greatest challenge—a debilitating gut health crisis that reshaped his perspective.

Determined to find solutions, Keith drew from his extensive background in sports supplement distribution to launch his own venture. Over a decade ago, he established a successful manufacturing and packaging business, investing in in-house equipment and hands-on formulation. That experience reinforced his belief that true wellness depends on clean, intentional sourcing and meticulous craftsmanship.