Leadership

Steven B. Haase

Chief Scientific Advisor

Dr. Haase is a molecular systems biologist and a faculty member in the Department of Biology at Duke University. He earned his undergraduate degrees in Biochemistry and Chemistry at Colorado State University before completing his Ph.D. in Genetics at Stanford. As Principal Investigator of The Haase Lab, he pioneers research into the molecular mechanisms governing cell division and circadian cycles through genetics, genomics, and advanced mathematical modeling.

By avocation, Dr. Haase’s experiences as a competitive athlete have fueled his interests in exercise physiology, nutrition, and healthspan.

Keith Vinson

CEO

A native Texan with Native American heritage, Keith Vinson’s journey began with a deep curiosity about human strength and performance. Years of disciplined training and nutrition eventually led to his greatest challenge—a debilitating gut health crisis that reshaped his perspective.

Determined to find solutions, Keith drew from his extensive background in sports supplement distribution to launch his own venture. Over a decade ago, he established a successful manufacturing and packaging business, investing in in-house equipment and hands-on formulation. That experience reinforced his belief that true wellness depends on clean, intentional sourcing and meticulous craftsmanship.

Today, Keith is committed to advancing brands built on transparency, integrity, and “Range-Like” ingredients—those that honor both heritage and health through uncompromising quality.

Jonathan Biven

Executive Brand Director

Leveraging a foundation built on dual BBAs in Marketing and Management, Jonathan spent 15 years representing major medical companies like Stryker and Zimmer-Biomet across operating rooms in Texas. This extensive experience gave him a deep understanding of the healthcare landscape, which now fuels his commitment to Sacred Range and a desire to promote optimal health.

Jonathan was a student-athlete at Texas State University, where he earned all-conference honors and developed his championship drive. His competitive spirit and dedication continue to shape his leadership style and vision for Sacred Range’s growth. Jonathan’s professional insight, combined with a passion for clean, sustainable living, drives his mission to build a brand that makes a meaningful, lasting impact across the U.S. and beyond.

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